If the iPhone does 95% of what they want, and they return it, now they get 0% of what they wanted (and they can go buy some other phone and get 80%). What they

If the iPhone does 95% of what they want, and they return it, now they get 0% of what they wanted (and they can go buy some other phone and get 80%). What they really want is Apple to improve it, that's their best outcome.