Signing up for a free trial requires some bit of commitment. A couple of sentences isn't enough for most people to commit to a new product. If you think about

Signing up for a free trial requires some bit of commitment. A couple of sentences isn't enough for most people to commit to a new product. If you think about the customer journey as Research-Evaluate-Purchase, the 30 day free trial is the Evaluate stage. There isn't enough information (or any specifics) on the landing page to do any meaningful amount of research.