If you can apply it to some other product in the same tone/voice that many other kickstarter or tech products use and it sounds contrived, then you've employed

If you can apply it to some other product in the same tone/voice that many other kickstarter or tech products use and it sounds contrived, then you've employed your cookie cutter speak. It's seems ok because everyone else is doing it but it'll lack the sincerity that people respond to.