6 ms·

"We listened to your feedback and today, we're excited to announce" - doesn't anyone have a functioning cliche detector anymore? Maybe my ears are oversensitive

"We listened to your feedback and today, we're excited to announce" - doesn't anyone have a functioning cliche detector anymore? Maybe my ears are oversensitive but I find this kind of bilge insincere and off-putting. Is it a UK vs US thing? Or am I just getting cranky in old age?

j4ybee 9y ago
how about: "All right you entitled cunts, we made the Android version you begged for, now leave us alone."
- rhizome 9y ago
  "Will you stop saying we can't do product now?"
- thomk 9y ago
  LOL. Have an upvote.
- zdkl 9y ago
  Actually the way CCP handles marketing for their game is not too far from this; a little less cheeky, buuut you get the same message. They're not trying to humanise the org, they pitch updates and features by a technical lead attached to said feature. It's hugely refreshing to enjoy reading their material because they realise explicit advertisement sucks and try to make the information they're selling you relevant and interesting. Hype is an emergent feature of their communication campaign, not the central tool. They're still trying to get you to be excited about their stuff, but they try to meet you in the middle by giving those who are interested the opportunity to dig into some details. That's how you market to nerds.
crazygringo 9y ago
As a product manager who writes sentences just like these, genuine question -- what would you prefer instead? Let's say this has been by far the #1 app request for the past year, and the reason you've built it is literally because it's what people have been asking for. And as a team, you're actually excited to ship it after months and months of development. Really curious how else to phrase it? Without sounding immature or unprofessional ("it's here WOOT!") -- or too self-absorbed ("Drum roll please...").
- raldi 9y ago
  "This has been by far our #1 request for the past year. It's been a long haul and we're very proud of what we've put together. We think you're going to like it."
  - themacguffinman 9y ago
    How is this meaningfully different, other than the fact that your statement takes twice as many words to express the same thing?
    - raldi 9y ago
      It doesn't contain the horrendously-overused word "excited".
      - rbg246 9y ago
        But it does contain the highly annoying and redundant -"We think you are going to like it" Which both annoys me because you are telling me how I should feel and it's a new feature what other emotion are you hoping for in a customer.
- fezz 9y ago
  If you can apply it to some other product in the same tone/voice that many other kickstarter or tech products use and it sounds contrived, then you've employed your cookie cutter speak. It's seems ok because everyone else is doing it but it'll lack the sincerity that people respond to.
- achow 9y ago
  The blog actually says this: However, from its initial release, the community has been asking us to also make Motion Stills available for Android. We listened to your feedback and today, we're excited to announce that we’re bringing this technology, and more, to devices running Android 5.1 and later! This sounds perfectly normal.
- pgeorgi 9y ago

j4ybee 9y ago

how about: "All right you entitled cunts, we made the Android version you begged for, now leave us alone."

rhizome 9y ago
"Will you stop saying we can't do product now?"
thomk 9y ago
LOL. Have an upvote.
zdkl 9y ago
Actually the way CCP handles marketing for their game is not too far from this; a little less cheeky, buuut you get the same message. They're not trying to humanise the org, they pitch updates and features by a technical lead attached to said feature. It's hugely refreshing to enjoy reading their material because they realise explicit advertisement sucks and try to make the information they're selling you relevant and interesting. Hype is an emergent feature of their communication campaign, not the central tool. They're still trying to get you to be excited about their stuff, but they try to meet you in the middle by giving those who are interested the opportunity to dig into some details. That's how you market to nerds.

crazygringo 9y ago

As a product manager who writes sentences just like these, genuine question -- what would you prefer instead? Let's say this has been by far the #1 app request for the past year, and the reason you've built it is literally because it's what people have been asking for. And as a team, you're actually excited to ship it after months and months of development. Really curious how else to phrase it? Without sounding immature or unprofessional ("it's here WOOT!") -- or too self-absorbed ("Drum roll please...").

raldi 9y ago
"This has been by far our #1 request for the past year. It's been a long haul and we're very proud of what we've put together. We think you're going to like it."
- themacguffinman 9y ago
  How is this meaningfully different, other than the fact that your statement takes twice as many words to express the same thing?
  - raldi 9y ago
    It doesn't contain the horrendously-overused word "excited".
    - rbg246 9y ago
      But it does contain the highly annoying and redundant -"We think you are going to like it" Which both annoys me because you are telling me how I should feel and it's a new feature what other emotion are you hoping for in a customer.
fezz 9y ago
If you can apply it to some other product in the same tone/voice that many other kickstarter or tech products use and it sounds contrived, then you've employed your cookie cutter speak. It's seems ok because everyone else is doing it but it'll lack the sincerity that people respond to.
achow 9y ago
The blog actually says this: However, from its initial release, the community has been asking us to also make Motion Stills available for Android. We listened to your feedback and today, we're excited to announce that we’re bringing this technology, and more, to devices running Android 5.1 and later! This sounds perfectly normal.
pgeorgi 9y ago