4 ms·
> It's now only a matter of time before app-to-user SMS goes away entirely. Was this ever a thing? The only SMS messages from "apps" I ever get are for 2FA cod
by jorams 9y ago
> It's now only a matter of time before app-to-user SMS goes away entirely.
Was this ever a thing? The only SMS messages from "apps" I ever get are for 2FA codes.
Maybe it's regional? I know sending SMS to US numbers is a lot cheaper than, for example, Dutch numbers.
- gdeglin 9y agoThe high cost of SMS in some countries is a big factor, but there are other reasons that many publishers have largely moved off of SMS to push whenever possible: 1. SMS Aggregator+Carrier integrations can be buggy, especially when optimizing for low cost aggregators. 2. Carriers often have filters in place that can block content without the publisher being notified. Unsurprisingly, SMSs that contain URLs frequently get blocked by these filters. 3. Carriers have inconsistent standards when it comes to content, encoding, and even length of SMS messages. 4. It's easy for publishers to track the deliverability and CTR of notifications.