This also holds true for user feedback. Users are great for identifying problems and pain points. They're absolutely terrible at recommending improvements, for

This also holds true for user feedback. Users are great for identifying problems and pain points. They're absolutely terrible at recommending improvements, for a plethora of reasons. They can't see past their own issue, they can't see far beyond the present design, they have no idea of the internals, they don't realize or properly value unintended consequences of their suggestion, and they often quite simply don't have a good sense of design. Making the most of user feedback requires filtering out the feedback itself and identifying the underlying issue that's generating the feedback. Even if your solution ends up resembling one of the suggestions, it's most helpful to understand the issues driving that suggestion.