> Facebook beat MySpace because FB is consistent and graphics are subordinate to the white-and-blue color scheme. Wikipedia succeeds in larger part because it's

> Facebook beat MySpace because FB is consistent and graphics are subordinate to the white-and-blue color scheme. Wikipedia succeeds in larger part because it's visually consistent. GeoCities is a graveyard because it wasn't. I'm not a UX person by any margin, but I thought about what you said and I... agree. I wonder if there are any UX studies done on whether customers prefer consistency in UX or not.