And visionaries say, "Holy crap, the ceiling just got lifted off of our capabilities in a huge way -- we can process 100X more data per second/minute than we co

And visionaries say, "Holy crap, the ceiling just got lifted off of our capabilities in a huge way -- we can process 100X more data per second/minute than we could 4 years ago, due to changes in the way we think about these things. Ok, let's think of an application in this space." Big data isn't just a new keyword in your PL/SQL routines.