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Any insight on why every other mutual fund company can't just offer index funds 'at cost' in addition to their normal portfolio? Seems like that would still be

by cat199 9y ago

Any insight on why every other mutual fund company can't just offer index funds 'at cost' in addition to their normal portfolio? Seems like that would still be beneficial from a business perspective somehow, although one would probably need to be well versed in banking/finance/securities laws to figure out how to make it so..

w23j 9y ago
They already do: "The loss leaders of the investment world" [1] Their theory? You'll come in the door for the index ETF and stay for the more expensive funds, the alternative investments, the retirement advice. [1] http://www.reuters.com/article/us-column-stern-advice-idUSKCN0JA1AB20141126 http://www.reuters.com/article/us-column-stern-advice-idUSKC...