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T-Mobile Tuesdays is a great case study for a customer loyalty app. 1) Unobtrusive and separate from all the other junkware (ie. not bundled into the main app)

T-Mobile Tuesdays is a great case study for a customer loyalty app. 1) Unobtrusive and separate from all the other junkware (ie. not bundled into the main app), 2) conditioning to check it regularly, 3) giveaways that are (sometimes) things people actually want and that create conversation with other people (free pizza!). I think Verizon had some kind of points system that seemed confusing and useless, I certainly was never able to redeem it for anything good and just ignored it. Service-wise T-Mobile works well for me in cities, but the reception is noticeably flakier than my old Verizon phone. Outside the cities it's much spottier (girlfriend's AT&T phone will have full signal, T-mobile no service). However, I like supporting a player who isn't one of the big 2 oligopolists. US telecoms is awful & overpriced and any competition is good competition.

BlackjackCF 9y ago
I love having T-Mobile. I know their music unlimited streaming stuff breaks net neutrality, but god damn is it super useful to listen to music without having it eat into my data. But yeah, sometimes I contemplate swapping back to AT&T or Verizon simply because if I'm not in a big city, T-Mobile becomes super unreliable. This has improved with time over the last 6 years that I've been with them (I mean they used to be flaky even IN LA, and that has really changed), but I get reminded often when I go on road trips or hikes.
dawnerd 9y ago
> Unobtrusive and separate from all the other junkware In the early days it wasn't. They'd text multiple times announcing and reminding about it. Took a lot of complaining for them to stop messaging me.
jsight 9y ago
Verizon's point "rewards" system is the worst loyalty program that I have ever seen. I have close to 200k points and they are essentially useless, unless there happens to be a good daily deal available. But the good daily deals sell out in <10 minutes generally. It really shouldn't be called a rewards system at all.
DrScump 9y ago
I think the Tuesdays app is obnoxious. It starts with a fake game at loud volume even if the handset is silenced! You can't shut that off. Redemption attempts routinely crash. Some awards are same-day only. Some require privacy sucks, like location services turned on.

BlackjackCF 9y ago

I love having T-Mobile. I know their music unlimited streaming stuff breaks net neutrality, but god damn is it super useful to listen to music without having it eat into my data. But yeah, sometimes I contemplate swapping back to AT&T or Verizon simply because if I'm not in a big city, T-Mobile becomes super unreliable. This has improved with time over the last 6 years that I've been with them (I mean they used to be flaky even IN LA, and that has really changed), but I get reminded often when I go on road trips or hikes.

dawnerd 9y ago

> Unobtrusive and separate from all the other junkware In the early days it wasn't. They'd text multiple times announcing and reminding about it. Took a lot of complaining for them to stop messaging me.

jsight 9y ago

Verizon's point "rewards" system is the worst loyalty program that I have ever seen. I have close to 200k points and they are essentially useless, unless there happens to be a good daily deal available. But the good daily deals sell out in <10 minutes generally. It really shouldn't be called a rewards system at all.

DrScump 9y ago

I think the Tuesdays app is obnoxious. It starts with a fake game at loud volume even if the handset is silenced! You can't shut that off. Redemption attempts routinely crash. Some awards are same-day only. Some require privacy sucks, like location services turned on.