What is with this trend of making all products look identical? Surely a product's design is meant to give some indication of what is in the product and what th

What is with this trend of making all products look identical? Surely a product's design is meant to give some indication of what is in the product and what the product does? This just looks like a completely generic bottle and could as easily be for a foodstuff or a cleaning agent. I saw something similar the other day, a 'brandless' supermarket where everything is designed in a similarly minimalist way. It's infuriating. http://designtaxi.com/news/394281/A-Fabulous-Brandless-Online-Grocery-Store-Where-Everything-Is-Priced-At-3/# http://designtaxi.com/news/394281/A-Fabulous-Brandless-Onlin...