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You may be right but I worked for a certificate reseller for years and those we persuaded to adopt EVs saw an increase in conversion rate, so theres that.
by petraeus 9y ago
You may be right but I worked for a certificate reseller for years and those we persuaded to adopt EVs saw an increase in conversion rate, so theres that.
- zrm 9y agoThe question isn't whether you can statistically measure an effect, it's whether the effect is large enough to justify the effort and expense. It would be interesting to see a real study that accounts for confounders like site improvements or new products rolled out at the same time as the new certificate. If there was actually a large effect it might suggest that browsers UIs need to be adjusted, given how little real assurance of trustworthiness an EV certificate provides.