You can compete on many different fronts such as quality, support, price, features, market focus etc. Also, they just launched, that means they are just starti

You can compete on many different fronts such as quality, support, price, features, market focus etc. Also, they just launched, that means they are just starting as well which tells nothing of possible future success. Even if totally unique, the market might be large enough to have multiple competitive offerings. It's rather unusual for one player to grab the entire market.