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If I go to the supermarket, almost every smoothie bottle looks somewhat like the new Soylent bottle. I can't tell if they actually took inspiration from Dieter
by zichy 9y ago
If I go to the supermarket, almost every smoothie bottle looks somewhat like the new Soylent bottle. I can't tell if they actually took inspiration from Dieter Rams, but it's really easy to refer to him since he is like the father of modern industrial (consumer) design.
Soylent is an enterprise and they want to make themselves to look as good as possible in order to generate more revenue. No reason not to criticize awkward marketing blog posts like this.
- TeMPOraL 9y agoI envy you. Could we import that style to Europe sooner? The juice bottles from "The Martian" movie are the epitome of consumer product design for me: https://media1.giphy.com/media/11bglU5OG7SJAk/giphy-facebook_s.jpg?t=1 https://media1.giphy.com/media/11bglU5OG7SJAk/giphy-facebook... (I apologize for the crappy image; I'm nowhere near a copy of the movie to make a decent screenshot) No bullshit. Just the product name and necessary information about its content. No useless colors, no pictures of animals, smiling faces or other crap. There are days I dream of starting a food company just to make food in such packaging.
- joshvm 9y agoThis already exists in Europe. In the UK lots of companies us sqround bottles, like Innocent Smoothies: http://www.wowfreestuff.co.uk/wp-content/uploads/2014/12/Innocent-Smoothie-Free-300x300.png http://www.wowfreestuff.co.uk/wp-content/uploads/2014/12/Inn...
- TeMPOraL 9y agoI didn't mean the shape but the label. But still, I didn't even realize "sqround" is a word. Thanks!
- joshvm 9y agoI think Vitamin Water is pretty good in terms of clean marketing, except they fail when you actually read the rubbish copy on the label. https://www.thewrendesign.com/wp-content/uploads/2012/08/vitamin-water-label1.jpg https://www.thewrendesign.com/wp-content/uploads/2012/08/vit... Tesco's old Value range was also pretty good for telling you immediately what's in it: http://www.s4rb.com/wp-content/uploads/2017/01/Old_Tesco_Value_range.png http://www.s4rb.com/wp-content/uploads/2017/01/Old_Tesco_Val...