4 ms·
reminds me of possibly my favourite document of all time, the pepsi galaxy. https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.
by rahilb 9y ago
reminds me of possibly my favourite document of all time, the pepsi galaxy. https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
> The Pepsi Ratio is created by two simple circles,
that are in a set ratio to each other: The Golden Ratio.
> The Pepsi Ratio is aesthetic geometry.
> The Golden Ratio establishes a proportion of one part (a) relative to another (b). Playing by these rules produces an aestetic that is universally accepted to be in balance and harmony. The Pepsi aesthetic respects these rules: The brand identity can be derived from two circles, that have a set relation to each other.
- petepete 9y agoI was about to post this too, it's my goto example of designers taking themselves a bit too seriously.
- LeifCarrotson 9y agoIt took me a long time to determine whether this was genuine, tongue-in-cheek, or a parody.
- rahilb 9y agoThat's the hallmark of all the best satire :)
- cyphar 9y agoNote that while that document is absolutely hilarious and almost believable, I believe that it was shown to be a fake some time ago.
- dkonofalski 9y agoI think the majority of the document is real but some of the pages have been swapped out with fakes. I totally believe that some pretentious designer did a lot of the backlog of work to look at the history of the design and I have a hard time believing that someone would put in all that effort to find those images, trace them in a vector art program, and then wireframe them just for a laugh.
- deleted 9y ago[deleted]