Why is it short-sighted? It's easier to transition from the (presumably) single code-base they have now to build specialised native apps later, if there's some

Why is it short-sighted? It's easier to transition from the (presumably) single code-base they have now to build specialised native apps later, if there's some expected pay-off, no? But if they'd had separate code-bases all this time the maintenance effort to date would have been an order of magnitude higher. And consolidating to a single codebase from that would be a nightmare (should some new cross-platform toolkit mature). > The average user don't care about native and non-native. But they do absolutely care about performance, look and feel. And I've never heard anyone in my office (which has lots of non-devs) complain about Spotify's UI when they're changing the office music. Search for a song or playlist, play ... works fine as far as they're concerned. Show me the evidence average users think there's a problem.