Is it winning? Eh, probably not really. Remember, pseudoscience and quackery has been popular for pretty much all of human history, and like with this its often

Is it winning? Eh, probably not really. Remember, pseudoscience and quackery has been popular for pretty much all of human history, and like with this its often been promoted by celebrities and other influencers. A lot of this stuff has become popular over the years, from Intelligent Design to faith healing and homeopathy and those weird mystical bracelets people were advertising about ten years ago. Yet it never won. It never became the 'common' consensus on a topic, or something the mainstream believed in, or that the scientific establishment promoted. It became popular with a moderately large but still somewhat niche audience. And that's the case here too. This 'Goop' thing couldn't truly win, because truly winning would mean people would generally take it seriously. No example of pseudoscientific nonsense has ever really won in that sense.