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Well, direct sales is a bit difficult because my core target is "Agencies that use Slack, of which clients use Slack". So I need to convince a layer of users (l
by donmatito 9y ago
Well, direct sales is a bit difficult because my core target is "Agencies that use Slack, of which clients use Slack". So I need to convince a layer of users (let say 10% conversion) and they have to convince another layer (10% again) => 1% conversion rate.
What worked was publishing some articles on Medium and optimizing a bit for SEO, so that the handful of people who actually has the problem, can find me. The Slack app Directory helped quite a bit at first, but I should take better advantage of it now that they have add features.
But really, the main growth factor is : almost no churn. People are super satisfied. So even if I don't spend much time finding customers, the very low growth keeps adding up...
- tixocloud 9y agoYeah, that's an interesting core target and quite pleasantly surprised that agencies themselves are using Slack. I would've guessed that the clients themselves would be the ones who would use Slack and then maybe you can work with agencies on setting Slack up for them like a concierge service of some sort.
- donmatito 9y agoNot a bad idea! thanks. However it starts to be a bit too involved for a side project :-D
- tixocloud 9y agoYou're welcome. Yes, it's going to take more of your time unfortunately :( Hopefully, it'll grow to be self-sustaining? :P
- donmatito 9y agoIt IS self sustaining, thanks to very low churn and very low but steady growth thanks to some content marketing and presence in directories. I'm sure spending more time on sales would increase the revenue, but not sure if that'd be enough to offset the cost of time spent