Apple tries hard to not look like any Big Brother-like mega-corporation (remember the ad with the girl breaking the screen?). Their typical customer is a bit o

Apple tries hard to not look like any Big Brother-like mega-corporation (remember the ad with the girl breaking the screen?). Their typical customer is a bit of a bohemian bourgeois so they need to adapt their writing to seduce that target. Ok I'm exaggerating a little bit, but do you get the point?