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http://www.fakesteve.net/2010/06/there-is-no-spoon.html http://www.fakesteve.net/2010/06/there-is-no-spoon.html "Probably the biggest thing I’ve taught the tea

http://www.fakesteve.net/2010/06/there-is-no-spoon.html http://www.fakesteve.net/2010/06/there-is-no-spoon.html "Probably the biggest thing I’ve taught the team at Apple is that people never know what they’re supposed to think about anything. This is true in Hollywood, in the book business, in the art world, in politics. And especially in technology. "So we put out a new phone and everyone is sitting there wondering what they should think about it. What I realized many years ago — and honestly, it still amazes me — is that most people are so unsure of themselves that they will think whatever we tell them to think. "So we tell people that this new phone is not just an incremental upgrade, but rather is the biggest breakthrough since the original iPhone in 2007. We say it’s incredible, amazing, awesome, mind-blowing, overwhelming, magical, revolutionary. We use these words over and over. "It’s all patently ridiculous, of course. But people believe it." .... "Which brings me back to iPhone 4 and the antenna issue. Right now you’re confused. You’re worried. You don’t know what to believe. You just wish someone would come along and tell you that everything is squared away and there’s nothing to worry about." "Well, stay tuned for that. And remember: There is no spoon."

mkramlich 16y ago
Hitler understood the exact same thing. Please realize I am in no way saying there is any similarity or connection with Steve Jobs beyond this narrow point. Just pointing this out. In fact I think a lot of people with strong personalities and charisma who achieve great success have skills in interpersonal communication and manipulation that exceed the average, and are good at 'hacking' this particular weakness of human minds.
jgfoot 16y ago
Fake Steve was eerily prescient here. From June 24: "First of all, this is not a big issue. If you’re experiencing this, most likely it’s not the phone at all — most likely you’re just living in a place where there’s bad reception, in which case the solution is simple: you need to move." http://www.fakesteve.net/2010/06/you-assholes-need-to-stop-sending-emails-to-me-about-this-antenna-issue.html http://www.fakesteve.net/2010/06/you-assholes-need-to-stop-s... Compare that to the real thing: "Users observing a drop of several bars when they grip their iPhone in a certain way are most likely in an area with very weak signal strength, but they don’t know it because we are erroneously displaying 4 or 5 bars. Their big drop in bars is because their high bars were never real in the first place."
- boredguy8 16y ago
  Dan Lyons has been covering tech for a long time, so he'd hopefully get some things right. And this isn't the first time he's been spot on--his blogs on Schmidt's involvement on the Apple board are amazing and hilarious. But every time he's right these days, I think it's karma balancing out how wrong he was on SCO-Linux.

mkramlich 16y ago

Hitler understood the exact same thing. Please realize I am in no way saying there is any similarity or connection with Steve Jobs beyond this narrow point. Just pointing this out. In fact I think a lot of people with strong personalities and charisma who achieve great success have skills in interpersonal communication and manipulation that exceed the average, and are good at 'hacking' this particular weakness of human minds.

jgfoot 16y ago

Fake Steve was eerily prescient here. From June 24: "First of all, this is not a big issue. If you’re experiencing this, most likely it’s not the phone at all — most likely you’re just living in a place where there’s bad reception, in which case the solution is simple: you need to move." http://www.fakesteve.net/2010/06/you-assholes-need-to-stop-sending-emails-to-me-about-this-antenna-issue.html http://www.fakesteve.net/2010/06/you-assholes-need-to-stop-s... Compare that to the real thing: "Users observing a drop of several bars when they grip their iPhone in a certain way are most likely in an area with very weak signal strength, but they don’t know it because we are erroneously displaying 4 or 5 bars. Their big drop in bars is because their high bars were never real in the first place."

boredguy8 16y ago
Dan Lyons has been covering tech for a long time, so he'd hopefully get some things right. And this isn't the first time he's been spot on--his blogs on Schmidt's involvement on the Apple board are amazing and hilarious. But every time he's right these days, I think it's karma balancing out how wrong he was on SCO-Linux.