> Is Soylent trying to create a following like Apple fans? Everyone is trying to create a following like Apple. Key ingredients: 1. Simple name 2. Simple de

> Is Soylent trying to create a following like Apple fans? Everyone is trying to create a following like Apple. Key ingredients: 1. Simple name 2. Simple design with no instructions or "bells and whistles descriptions" 3. Act as if design is 75% of your value proposition If it isn't obvious, this doesn't always work.