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The article is arguing that the $4k Renault is as disruptive in India as the Tesla is in the US. That seems like a reasonable claim.
by woodandsteel 9y ago
The article is arguing that the $4k Renault is as disruptive in India as the Tesla is in the US. That seems like a reasonable claim.
- LoSboccacc 9y agoTata Nano ($1600 equivalent) didn't disrupt a thing, why would this?
- sangnoir 9y agoIf you had read the article, you would know Renault's answer to this question.
- LoSboccacc 9y agoIf the issue is cars being status symbol being fancy but cheap won't help and won't make it desiderable nor a status symbol anymore than a dirt cheap rolex would
- sangnoir 9y agoDid you read the article?! Renault's approach was to model the cheaper car after an existing car (Kwid) that was proven/already popular on the Indian market, and then they drove down component costs. They are relying on a market proven market segment (and the Kwid's halo effect won't harm).