I normally really enjoy insight into product design, but this whole thing seems a little masturbatory. Braun's designs were great because other people recognize

I normally really enjoy insight into product design, but this whole thing seems a little masturbatory. Braun's designs were great because other people recognized that they were smart and simple. It seems like Soylent is squarely aiming for the hipster market (I'm not really sure what else to call it) where people praise an extraordinary effort regardless of if the end result is noticeably better. I'm not saying the bottle design work wasn't better or that the product doesn't benefit from it, but the write-up about it has this sense of self-satisfaction that puts a bad taste in my mouth (completely disconnected from the taste of the actual product which I can't really comment on).