They vouch for bad sites all the time already - that is what the article is arguing. If a site pops into existence maybe it shouldn't be trusted immediately.

They vouch for bad sites all the time already - that is what the article is arguing. If a site pops into existence maybe it shouldn't be trusted immediately. Trust has to be earned and this is a protocol to 'earn trust'. The goal is to disambiguate 'trust' with 'encrypted connection'.