This doesn't sound like marketplace disruption as described by Christensen. Under his model, the marketplace disruptor attacks from the bottom. The challenging

This doesn't sound like marketplace disruption as described by Christensen. Under his model, the marketplace disruptor attacks from the bottom. The challenging product is demonstrably, objectively worse in one or more ways than the incumbent. If introduced into the US, the Kwid would indeed be a marketplace disruptor. But in India, where the article itself points out that relatively few cars are driven, the Kwid is a luxury item. In this view, neither anything Tesla has offered nor the Kwid should be considered disruptive. They're both vulnerable to a determined, capable incumbent.