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What Is Disruption, Anyway? ... In India, where the average wage remains a fraction of those in the first world, it starts with an affordable car that isn’t a c
by jefb 9y ago
What Is Disruption, Anyway? ... In India, where the average wage remains a fraction of those in the first world, it starts with an affordable car that isn’t a complete piece of junk.
5 Paragraphs later:
It would be the same price as the sector-leading Maruti Suzuki, but with more space. It would include a 7” infotainment system with a touchscreen. It would have real ground clearance. It would resemble a smaller version of Renault’s wildly popular Duster SUV.
New sexy features don't make something disruptive. Sure, it may pan out to be a popular vehicle, but disruptive? because it has infotainment?... spare us.
- 5_minutes 9y agoRight yes, this whole article is not good journalism. It is an interesthing thing to write about, but the voice here is wrong.
- nobodyorother 9y agoThe point of the article is that disruption depends on market. Infotainment in India might be like the "not-getting-beaten-up-for-overbooking" of United.
- harigov 9y agoYeah, I don't understand how this is disruptive. Except for few improvements, this sounds very much like other cars in the market. The delivery process full of rituals is a standard practise in India, so that doesn't make Renault any different either.