EV would be a lot more interesting if browser UIs did something useful with it, but there does seem to be major chicken/egg issue. An alert box which says "Are

EV would be a lot more interesting if browser UIs did something useful with it, but there does seem to be major chicken/egg issue. An alert box which says "Are you sure you want to send this credit card number to a site that can't prove it's controlled by a legal entity?" may be useful for phishing prevention, but no browser would ever implement it until EV is more widespread.