5 ms·
I am not aware of anyone at all who cares about EV. If you are a small business you should probably use the money that you would waste on EV elsewhere.
by snakeanus 9y ago
I am not aware of anyone at all who cares about EV. If you are a small business you should probably use the money that you would waste on EV elsewhere.
- bdibs 9y agoI personally care about them, I saw about a 30% increase in conversion rate once added (vs a standard Let's Encrypt DV cert). The cert paid for itself in literally less than a couple days.
- gerdesj 9y agoPlease provide a little more detail. At the moment I can only conclude that you might have some pretty sophisticated customers. I've personally never (knowingly) seen the EV extended green bar generate any positive change in general end user buying behaviour.
- bdibs 9y agoOur primary customers are younger (millennial would probably be an accurate description), “tech” oriented, males.
- gerdesj 9y agoI did say a "little more detail" and your response indicates your customers are more likely to understand the green bar thing. I'll be willing to bet that few of them will be able to usefully debate the merits of EV over DV though 8) However, it is a start and I'm glad it works for you. It would seem that the message is getting through a bit. I own an IT company with 20 odd employees and I estimate that roughly 50% of those staff would be unable to tell me exactly what an EV cert is for as opposed to a DV but to be fair they are all rather good at looking for the signs that a site is dodgy (or bone fide)
- bdibs 9y agoI agree, that's something I found strange in the original post. Why ask something as esoteric as the differences between EV and DV certs to end users, instead of the differences (albeit cosmetic) they actually see.