Exactly, and it's easy to make this look like a positive feature to the uninformed consumer. As for "Going to see..." this is already how many mobile data-plans

Exactly, and it's easy to make this look like a positive feature to the uninformed consumer. As for "Going to see..." this is already how many mobile data-plans already operate - not charging extra for the exemption, but using it as a way to prioritize a particular service(s).