> Most people won't be able to understand, let alone care, about your research? The intended audience is other researchers in your field, not the general publi

> Most people won't be able to understand, let alone care, about your research? The intended audience is other researchers in your field, not the general public. Your reputation as an academic or researcher rest on your publication record (plus your ability to land funding). If you publish highly-cited papers in prestigious journals or conference proceedings, you're considered among the best in your field. This opens the door to promotions, better job offers, etc. Researchers at Apple have historically forgone the ability to publish. They have no reputation in the field. This significantly harms their ability to get a job elsewhere as a researcher.