The so-called 'hype cycle' is the biggest contributor to social network's success, at least at the very early stage. People join social networks because other p

The so-called 'hype cycle' is the biggest contributor to social network's success, at least at the very early stage. People join social networks because other people are there, not because it guarantees more privacy, faster communications, or special features. An unfunded/unknown startup is more likely to lack traction and fade out quickly, no matter how good it is.