QR codes are making a blip comeback mainly because people have their cameras on more for augmented reality and computer vision will be more and more used. Befo

QR codes are making a blip comeback mainly because people have their cameras on more for augmented reality and computer vision will be more and more used. Before you had to actually open up an app to scan one, now you might already be in an app that is constantly scanning for AR targets, UPC, QR codes etc. In a few apps we have done that use AR for retail they look for AR targets/trackers, cloud targets, marks, UPC, qr codes, and more. Along those lines, Vuforia AR has VuMarks[1] that are replacements for their framemarker targets (similar to QR codes) that are further on the mark detection. With augmented experiences we'll definitely be scanning more with cameras already on in the future. So there will be more marks/scannables out there. [1] https://library.vuforia.com/articles/Training/VuMark https://library.vuforia.com/articles/Training/VuMark