I would expect the major hurdle by any new ISP to be ownership of infrastructure. If anti-neutral firms own the poles, they are likely to put up one hell of a

I would expect the major hurdle by any new ISP to be ownership of infrastructure. If anti-neutral firms own the poles, they are likely to put up one hell of a fight to keep them. That being said, it would make sense to me that scrapping neutrality might be the very thing needed to encourage Google to finish their fiber roll out across the US. Incumbent telecoms have incentive to restrict access to content. Google being an advertising company, has incentive to encourage the flow of content. Google owning the internet is probably way worse in the long run but it might just be a great short term solution to the neutrality problem.