So let's assume that for a particular app the costs between a "one time purchase" and "subscription" would be exactly the same: for example, a subscription of

So let's assume that for a particular app the costs between a "one time purchase" and "subscription" would be exactly the same: for example, a subscription of $1/month vs purchasing a new app exactly every year for $12. Here's the difference: - People who no longer use the app, will forget about it and the subscription will keep going for some time, which means free $ for company. - People who don't really need the new features of the app and normally would not re-buy it (perhaps the Developer neglected renewing the app and it only has minor changes) still get it and pay for it through the subscription. I honestly can't think of a single advantage of subscriptions for customers.