I agree. Also, the EEA is more of an R&D coordination group than anything else. It's to see if there really is something there, and these companies have joined

I agree. Also, the EEA is more of an R&D coordination group than anything else. It's to see if there really is something there, and these companies have joined up their R&D departments and innovation labs to do so. They have a lot of industry pull, especially together -- so if there is something viable that comes out of it, most [North American/Asian at least] people can expect it to impact the way they do things, or the way the tools they use operate.