If we contrast it with .. stressful hard work, Then we'd be shifting the goalposts. The point is that, while it's not like he toils away in a coal mine -- and

If we contrast it with .. stressful hard work, Then we'd be shifting the goalposts. The point is that, while it's not like he toils away in a coal mine -- and we know he ain't no brain surgeon -- whatever it is that Branson actually does, by any common sense definition it qualifies as "work".