The article: because the buyers aren't the users Nice comment below the article: because accommodating the long tail of user requirements is too expensive to b

The article: because the buyers aren't the users Nice comment below the article: because accommodating the long tail of user requirements is too expensive to be worth it, so they make a cut somewhere, get something good enough for 95% of employees and squeeze everyone else into the same box. 37 signals doesn't try to accommodate all user requirements either. They're free to tell people to go somewhere else if their tools don't suit. In an enterprise, they save costs by standardizing. People would no doubt be just as unhappy being squeezed into the 37 signals box as any other.