Yev from Backblaze here - we definitely splatter the embargo dates/times all over every document/email that we send out. If one person breaks it, other writers

Yev from Backblaze here - we definitely splatter the embargo dates/times all over every document/email that we send out. If one person breaks it, other writers get upset and that's not good for anyone. We've even placed people in "penalty boxes" where if they've done it before we don't pitch them until morning-of or right as the release is occurring. We might even give them another tidbit of information so they can take a different approach than others writers (so there's still some incentive for them to write).