The beauty of this approach is that it appeals to the true significance of the business--building the cathedral rather than hammering a stupid rock. Being inte

The beauty of this approach is that it appeals to the true significance of the business--building the cathedral rather than hammering a stupid rock. Being intentional about a company's culture and practicing it on a consistent basis, from top to bottom, is very valuable in attracting talent and getting focus on the key things in the business. In our monthly checkins with employees, we reference our core values during the conversations.