> You don't even have to like the people or even the company This is a really big problem for companies. Trust is not something that you can fake or "present"

> You don't even have to like the people or even the company This is a really big problem for companies. Trust is not something that you can fake or "present" in an etiquette sense of the word. When workers at a company do not like each other, they do not trust each other. Where they do not trust each other, a growing bureaucracy creates formal process creep to ensure that different interests are protected. Bureaucracy and formal process slow work down and prevent the organization from adapting quickly to changing market conditions. Organizations which cannot adapt in time with the argument lose touch, become irrelevant, decline, and eventually close. The specific culture which evolves at the company is less important than its role in ensuring that the people in the company like each other and therefore can continue to trust each other.