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And the glamor. If you started on the manufacturing side, it wouldn't have any caché when walking down the street. But if you started with a bunch of models o
by lallysingh 9y ago
And the glamor. If you started on the manufacturing side, it wouldn't have any caché when walking down the street. But if you started with a bunch of models on a runway wearing these, you would.
They tried going lux consumer and failed. But if they went the manufacturing route first, they would've burned any chance of the other.
- oliv__ 9y agoI don't agree. They could've used the manufacturing side to enhance the tech, get the components to a cheaper price point, maybe even slim down the whole thing and then when they felt ready to enter the consumer market, spin it off as something new under another consumer-only brand.
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- abraae 9y agoOr they could have let someone else take all of the "glasshole" flak, then arrived after that with a trusted, safe, Google product that addressed the concerns. As they say, you can spot the pioneers because they're the ones with the arrows sticking out of their backs.
- rjsw 9y agoITYM cachet, not caché.