An even better question is why don't many grocery stores offer Blue Apron style meal kits? They could offer it much cheaper (while still getting better margins

An even better question is why don't many grocery stores offer Blue Apron style meal kits? They could offer it much cheaper (while still getting better margins on them compared to regular groceries) and have them available for pickup. If they were able to bring the cost to $3-5 a meal (which seems doable) I'd use them all the time.