4 ms·

"Pedantic" is useful when trying to decipher marketing. I agree with your parent. "Just Mayo" sounds like.. just mayonnaise. It should be called a made-up term

"Pedantic" is useful when trying to decipher marketing. I agree with your parent. "Just Mayo" sounds like.. just mayonnaise. It should be called a made-up term like "Vayo: the vegan mayonnaise" or similar.

chc 9y ago
But you're still calling it mayonnaise there, which is what the GP objected to and the parent called pedantry. If "mayonnaise" can't refer to vegan products, we can't use the term "vegan mayonnaise" — but of course that's even more confusing because any other term fails to describe what the product is. But if vegan products can describe themselves as mayonnaise so long as they clarify they're not egg-based, then why isn't Just Mayo labeling itself as "egg-free" on the front of the container enough? Does it just need to be more prominent?
- hellbanner 9y ago
  Yeah, if it was more prominent that would be better. "Vegan $NOUN" implies, from my perspective, to taste like $NOUN while being Vegan. "Just Mayonnaise" implies to me, "This is just mayonnaise". The egg-free should be more prominent and "just" shouldn't be in the title. "Just $NOUN" usually means "This and only this without anything added (or, as I infer, removed or replaced).
- dragonwriter 9y ago
  > If "mayonnaise" can't refer to vegan products, we can't use the term "vegan mayonnaise" Which is fine; “vegan mayonnaise-flavored spread” would be accurate and in line with how other food products which are distinct from but designed to emulate a pre-existing food product category have been labelled for many years. “Vegan mayonnaise” is no more coherent a label than “vegan pork”.
  - chc 9y ago
    We do this very inconsistently. For example, we don't force this sort of term-avoidance on turkey bacon, turkey hot dogs, turkey burgers, goat cheese, gluten-free bread, white chocolate, root beer, herbal tea, etc, even though those things contain different components that are standard for those kinds of food — because we recognize that they are essentially the same thing, just with modification (hence the modifiers like "goat" before "cheese").

chc 9y ago

But you're still calling it mayonnaise there, which is what the GP objected to and the parent called pedantry. If "mayonnaise" can't refer to vegan products, we can't use the term "vegan mayonnaise" — but of course that's even more confusing because any other term fails to describe what the product is. But if vegan products can describe themselves as mayonnaise so long as they clarify they're not egg-based, then why isn't Just Mayo labeling itself as "egg-free" on the front of the container enough? Does it just need to be more prominent?

hellbanner 9y ago
Yeah, if it was more prominent that would be better. "Vegan $NOUN" implies, from my perspective, to taste like $NOUN while being Vegan. "Just Mayonnaise" implies to me, "This is just mayonnaise". The egg-free should be more prominent and "just" shouldn't be in the title. "Just $NOUN" usually means "This and only this without anything added (or, as I infer, removed or replaced).
dragonwriter 9y ago
> If "mayonnaise" can't refer to vegan products, we can't use the term "vegan mayonnaise" Which is fine; “vegan mayonnaise-flavored spread” would be accurate and in line with how other food products which are distinct from but designed to emulate a pre-existing food product category have been labelled for many years. “Vegan mayonnaise” is no more coherent a label than “vegan pork”.
- chc 9y ago
  We do this very inconsistently. For example, we don't force this sort of term-avoidance on turkey bacon, turkey hot dogs, turkey burgers, goat cheese, gluten-free bread, white chocolate, root beer, herbal tea, etc, even though those things contain different components that are standard for those kinds of food — because we recognize that they are essentially the same thing, just with modification (hence the modifiers like "goat" before "cheese").