Full disclosure: I worked at HC for 8 months about 2.5 years ago Having seen some of the messaging, the pitch isn't about mayo, it's about better food. Certain

Full disclosure: I worked at HC for 8 months about 2.5 years ago Having seen some of the messaging, the pitch isn't about mayo, it's about better food. Certain kinds of food have a pretty heavy environmental cost, HC and a number of other companies (notably http://impossiblefoods.com http://impossiblefoods.com , again disclosure, the founder of IF was my co-adviser in grad school) are trying to create a food chain that is more sustainable without compromising taste. When HC pitched it would go something like this: "How about a world where food tastes better than it does today, is more healthy, all while being radically more sustainable. We've done it with Mayo, invest with us and we'll do it to the rest of the food system." On its face, not a terrible pitch, especially given that they'd created a product and gotten it on tons of store shelves in short order. There are certainly flaws at HC and in the pitch's promises and whether they were kept. But I think from the viewpoint of investors that pitch makes a lot of sense at least early on. It certainly did to me as someone who ended up working there for a bit. Edit: typo