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> People in tech and media have been saying that ‘content is king’ for a long time This first sentence is just wrong. The phrase 'content is king' came up more
by cupcakestand 9y ago
> People in tech and media have been saying that ‘content is king’ for a long time
This first sentence is just wrong. The phrase 'content is king' came up more than a decade ago, in a time when major media outlets struggled with the first wave of online tech. It was a desparate statement to play down the upcoming threat (and the media knew it). Tech never thought of content as king and media stopped saying this for a very long time.
- deburo 9y agoYou're missing the point of the article. This is about the important of access to content in the broad strategy of online content distribution platforms. Once the major platforms have access to roughly the same content, the importance of content diminishes. However, before getting to that state, access to content was a key strategic point for those platforms.
- zjaffee 9y agoContent is king in many aspects though. A good example of which is video game consoles, people buy Nintendo products because they want to play Nintendo games.