Re-branding has always been an interesting thing to me, and the companies I work at (imho) underutilize it. I have friends who work in manufacturing, and all o

Re-branding has always been an interesting thing to me, and the companies I work at (imho) underutilize it. I have friends who work in manufacturing, and all of their "competition" is made by their company, it's just branded towards different market segments.