4 ms·

Facebook or Amazon may have a say in that, a lot of those 1 in 4 bytes are video from Youtube. That said, those bytes still need to be delivered, Google really

Facebook or Amazon may have a say in that, a lot of those 1 in 4 bytes are video from Youtube. That said, those bytes still need to be delivered, Google really don't have peers in this stuff, apart from maybe Facebook.

allannienhuis 9y ago
netflix last year was reported at 37% in NA, so I suspect it will continue to be a contender as it gets more traction globally. http://appleinsider.com/articles/16/01/20/netflix-boasts-37-share-of-internet-traffic-in-north-america-compared-with-3-for-apples-itunes http://appleinsider.com/articles/16/01/20/netflix-boasts-37-... 'peak download internet traffic' whatever that means.
- sofaofthedamned 9y ago
  Good point. I'd be more interested in connection stats than bandwidth, that would far more fun to read.
- greenshackle2 9y ago
  Traffic during peak hours. Peak demand is what really matters for infrastructure.
  - samstave 9y ago
    Need to be able to store datafiles as youtube videos... e.g. ISO images in youtube vids... allowing for a view of a youtube vid to stream a download where, should everything be prioritized for vides/and youtube-google enuring play... that file transfers can be massive and fast even if neutrality BS occurs.
    - eru 9y ago
      At least for Google Photos, they don't usually give you the exact same bytes back. (At a very basic level, that protects against some attacks and also against your scheme.) Of course, you could add enough coding theory to make it work.
  - deleted 9y ago
    [deleted]
- kbenson 9y ago
  The content may be Netflix, but it's delivered over CDNs, and much of that infrastructure isn't operated by Netflix. That's what the "originate" in the original statement is likely implying. Content ownership and access vs content delivery at a network level.
  - drewg123 9y ago
    We (netflix) operate our own CDN. See https://openconnect.netflix.com/en/ https://openconnect.netflix.com/en/
    - kbenson 9y ago
      Yes, but my understanding is that quite a bit of it is still served through partner CDN services, is it not? I was aware that Netflix served at least some of the content themselves (and growing, I assume), so was attempting to imply that the 37% noted for content access for Netflix may not equate exactly to 37% network delivery for Netflix, as they measure different things. I didn't mean to imply none of that should be attributed to Netflix's own network.
      - drewg123 9y ago
        No, we serve 100% of video traffic from our CDN.
        kbenson 9y ago
        Ah, that seems to be fairly new. I found info that it was over 90% a little over a year ago[1], but I wasn't aware it was that high at that time either. Congratulations on getting everything self served! 1: https://media.netflix.com/en/company-blog/how-netflix-works-with-isps-around-the-globe-to-deliver-a-great-viewing-experience https://media.netflix.com/en/company-blog/how-netflix-works-...
        drewg123 9y ago
        We've been 100% for video since before I joined over 2 years ago. I think you misread that article with the 90%. That is talking about the proximity of Open Connect CDN nodes to customers, and how much traffic is served from "directly connected" Open Connect CDN nodes, and how much traffic is ... less than directly connected OpenConnect CDN nodes.. (sorry, I'm a kernel guy, not really versed in WAN stuff).
johnsmith21006 9y ago
YouTube doubled in hours of video watched last year going from 500m to 1 billion hours daily. FB total video is 100m hours. So Google added 5x FB total. Netflix was about 128 million hours daily. So Google should get to 1 out of 3 pretty quickly.
- kbenson 9y ago
  Youtube has some really good content creators, and apparently they are getting paid. I've actually subscribed to a few channels finally that I look forward to seeing new releases in (CGP Grey, YSAC). My 7yo son is obsessed with the whole Let's Play phenomenon, and other associated minecraft content. I've looked up some of these people on Social Blade[1][2], and some of these people are likely making millions, but I can't fault the system. While the content of some isn't exceptional, it is professional, and some of these people keep up that pace for multiple content releases each day. 1: https://socialblade.com/youtube/user/thediamondminecart https://socialblade.com/youtube/user/thediamondminecart 2: https://socialblade.com/youtube/user/matthiasiam https://socialblade.com/youtube/user/matthiasiam
  - ben_jones 9y ago
    Content creators are mastering chopping up content into separate videos with enough continuity and hooks to keep people clicking next video, next video, next video... It's quite scary actually what the current and future generations are being conditioned to do.
    - tonmoy 9y ago
      Have you heard of soap operas?
      - linkregister 9y ago
        I agree the parent poster was being dramatic. Soap operas, however, make you wait until the following day to see what happened.

allannienhuis 9y ago

netflix last year was reported at 37% in NA, so I suspect it will continue to be a contender as it gets more traction globally. http://appleinsider.com/articles/16/01/20/netflix-boasts-37-share-of-internet-traffic-in-north-america-compared-with-3-for-apples-itunes http://appleinsider.com/articles/16/01/20/netflix-boasts-37-... 'peak download internet traffic' whatever that means.

sofaofthedamned 9y ago
Good point. I'd be more interested in connection stats than bandwidth, that would far more fun to read.
greenshackle2 9y ago
Traffic during peak hours. Peak demand is what really matters for infrastructure.
- samstave 9y ago
  Need to be able to store datafiles as youtube videos... e.g. ISO images in youtube vids... allowing for a view of a youtube vid to stream a download where, should everything be prioritized for vides/and youtube-google enuring play... that file transfers can be massive and fast even if neutrality BS occurs.
  - eru 9y ago
    At least for Google Photos, they don't usually give you the exact same bytes back. (At a very basic level, that protects against some attacks and also against your scheme.) Of course, you could add enough coding theory to make it work.
- deleted 9y ago
  [deleted]
kbenson 9y ago
The content may be Netflix, but it's delivered over CDNs, and much of that infrastructure isn't operated by Netflix. That's what the "originate" in the original statement is likely implying. Content ownership and access vs content delivery at a network level.
- drewg123 9y ago
  We (netflix) operate our own CDN. See https://openconnect.netflix.com/en/ https://openconnect.netflix.com/en/
  - kbenson 9y ago
    Yes, but my understanding is that quite a bit of it is still served through partner CDN services, is it not? I was aware that Netflix served at least some of the content themselves (and growing, I assume), so was attempting to imply that the 37% noted for content access for Netflix may not equate exactly to 37% network delivery for Netflix, as they measure different things. I didn't mean to imply none of that should be attributed to Netflix's own network.
    - drewg123 9y ago
      No, we serve 100% of video traffic from our CDN.
      - kbenson 9y ago
        Ah, that seems to be fairly new. I found info that it was over 90% a little over a year ago[1], but I wasn't aware it was that high at that time either. Congratulations on getting everything self served! 1: https://media.netflix.com/en/company-blog/how-netflix-works-with-isps-around-the-globe-to-deliver-a-great-viewing-experience https://media.netflix.com/en/company-blog/how-netflix-works-...
        drewg123 9y ago
        We've been 100% for video since before I joined over 2 years ago. I think you misread that article with the 90%. That is talking about the proximity of Open Connect CDN nodes to customers, and how much traffic is served from "directly connected" Open Connect CDN nodes, and how much traffic is ... less than directly connected OpenConnect CDN nodes.. (sorry, I'm a kernel guy, not really versed in WAN stuff).

johnsmith21006 9y ago

YouTube doubled in hours of video watched last year going from 500m to 1 billion hours daily. FB total video is 100m hours. So Google added 5x FB total. Netflix was about 128 million hours daily. So Google should get to 1 out of 3 pretty quickly.

kbenson 9y ago
Youtube has some really good content creators, and apparently they are getting paid. I've actually subscribed to a few channels finally that I look forward to seeing new releases in (CGP Grey, YSAC). My 7yo son is obsessed with the whole Let's Play phenomenon, and other associated minecraft content. I've looked up some of these people on Social Blade[1][2], and some of these people are likely making millions, but I can't fault the system. While the content of some isn't exceptional, it is professional, and some of these people keep up that pace for multiple content releases each day. 1: https://socialblade.com/youtube/user/thediamondminecart https://socialblade.com/youtube/user/thediamondminecart 2: https://socialblade.com/youtube/user/matthiasiam https://socialblade.com/youtube/user/matthiasiam
- ben_jones 9y ago
  Content creators are mastering chopping up content into separate videos with enough continuity and hooks to keep people clicking next video, next video, next video... It's quite scary actually what the current and future generations are being conditioned to do.
  - tonmoy 9y ago
    Have you heard of soap operas?
    - linkregister 9y ago
      I agree the parent poster was being dramatic. Soap operas, however, make you wait until the following day to see what happened.