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Content has never been king - even though the content companies have been trying to convince everyone it is. Distribution is king. The company that controls t
by buro9 9y ago
Content has never been king - even though the content companies have been trying to convince everyone it is.
Distribution is king.
The company that controls the access to content via distribution controls pricing.
- deburo 9y agoThat's what the article is about, however. That access to content isn't a key strategic lever anymore for online content distribution platforms. Most music streaming platforms share roughly the same library, so exclusive music is not a lever these days, but merely a marketing strategy. I did not get his point of view on ebooks however. Do most online ebook distributors share roughly the same library of titles? Or is it even important to discuss, since Amazon seemingly has a monopoly on ebook distribution? What he mentions, instead, is that DRM in ebooks lock you into the app, but not the platform, so ebook exclusivity aren't a key strategic lever for that platform. If you cancel your subscription, you get to keep your content. And then he's wondering how the effect of on-demand distribution will affect TV/Movies. Will the major tech distribution platforms transform the TV industry and render irrelevant content exclusivity?
- emodendroket 9y agoIt seems hard to explain a case like Spotify then.