Yes, and the tech giant are the only ones with enough users to let content producers reach an audience of relevance. Think that was the point the author tried t

Yes, and the tech giant are the only ones with enough users to let content producers reach an audience of relevance. Think that was the point the author tried to make, describing the switch from "content" to "audience". Content producers for films, music, and other expensive pieces do not have enough power anymore to reach a large enough audience to make a profit