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I don't think they are interested in competing on price, the value proposition is that they save you time, and the effort of meal planning. But they are pitchin
by blacksmith_tb 9y ago
I don't think they are interested in competing on price, the value proposition is that they save you time, and the effort of meal planning. But they are pitching themselves as cheaper than eating out, and with at least the illusion the food is healthier (plus a pinch of the IKEA effect since you cooked it yourself).
- metalliqaz 9y agoI've used Blue Apron. They don't save any time at all. What I saved in shopping I lost in meal prep. I quickly went back to the prepped food at my local grocery store, which is also much cheaper. People who really wish to trade money for time would just eat at restaurants.